7 May Wed 1:39pm
The moment I saw her surname "Choi", straightaway I was thinking "Hongkee" (from Hong Kong). It seems Harvard is now producing foreign grads who aren't up to the mark just like NUS now. Is it true anyone can graduate from Harvard now?
https://sg.finance.yahoo.com/news/harvard-girl-figured-3d-print-165045734.html
http://techcrunch.com/2014/05/05/mink-is-a-3d-printer-for-makeup/
1) Are you sure she's from Harvard? She can't spell "convenience".
2) Her blouse open at the front is used as subtle persuasion = Male judges & mainly male audience.
3) Unprofessional delivery. Defensive attitude, afraid of audience's negative reaction. Rather than the desire to communicate the idea of this new thing, she is letting her defensive emotions get in the way. Used the word "freaking". In the demo, she said she is using a particular thing: "Why? because I like it.".
4) Her replies to the judges are not credible. She has not thought out much (as one reader also commented).
5) As one reader commented, how is this 3D?
6) The judges should be female. She will surely get a lot of questions & doubts regarding the product.
7) Why was there a rush to produce a "hacked" demo? Why didn't she take the time to do it well if she really cared about her idea?
She said she has failed many times before. I can see why. This printer of hers... I don't think is going to work.
1) Targeting the wrong buyers. The money-spenders are in the older group of women who have buying power & greater needs for skincare & cosmetics.
2) There is more to the cosmetics industry than just colors. It is also about branding & the "raw materials" as she put it. If it were just about colors, anyone could have done it and the cosmetics industry wouldn't have lasted so long. Cosmetics users for instance, for eyeshadow, will compare the spread of the product, how long it stays etc...
Also these days, consumers are looking for more natural & safe products for use on their skin & face. If she can provide such true natural/organic & safe cosmetics products at cheap/affordable prices than what other companies are doing now, it will work better than her printer idea.
But she is lazy. She prefers just getting "a cut" & leaving everything else to the big companies such as Epson. Just like a Hongkee would, she just wants quick money with a flimsy idea.
3) Getting Epson or any printer company to do this cosmetics business... is a bad idea because these companies don't know about cosmetics. Companies that are specialized in doing a particular product are bad at trying other products that they have no experience in doing.
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